If you run a service business (contractor, cleaning company, law firm, real estate agency, HVAC, plumbing, roofing), there is a type of Google ad made for you. It shows up at the very top of the results, above regular ads, with your rating, your reviews and a trust badge.
These are Local Services Ads (LSA), and they work differently from everything else on Google.
How Local Services Ads work
- You pay per lead, not per click. You are charged when a potential customer calls or messages you through the ad, not when they simply look at it.
- Google checks your business first. Depending on your category, you go through background checks, license and insurance verification. Once approved, you earn the Google Guaranteed or Google Screened badge.
- Reviews matter a lot. Your rating and the number of reviews strongly affect how often your ad appears.
- Responsiveness matters too. Businesses that answer calls and messages quickly tend to get more visibility.
Who should use LSA
LSA is a strong fit if you:
- serve customers in a specific city or region;
- get most of your business from phone calls;
- can answer quickly during business hours;
- already have, or can start collecting, Google reviews.
Common mistakes we fix
Wrong service categories. If your profile lists services you don't offer, you pay for leads you can't close.
Not disputing bad leads. Wrong numbers, spam and calls outside your service area can often be disputed. Many businesses never do it and pay for every one.
Slow response. A missed call is a lost lead and can also reduce your ranking. We help you set up hours, alerts and a simple process for follow-up.
No link to the rest of your marketing. LSA works best together with Google Ads Search and a well-maintained Google Business Profile. We manage them as one system, so you don't pay twice for the same customer.
How we help
We handle the setup and verification process, organize your categories and service areas, build a review strategy, dispute invalid leads and report every lead with its source. Our team works in English, Spanish and Portuguese, so the process is simple even if English is not your first language.