Client
Itaú UnibancoServices
Growth · Paid Media · InfluencersLed by
Victor FortesItaú Unibanco — Auto Lead Growth
Itaú needed to grow app requests in its automotive segment without growing the budget at the same pace, with every campaign tied to business OKRs.
What We Did
Continuous funnel optimization and strategic budget reallocation between channels, plus an influencer strategy focused on qualified leads.
Integrated media plans with result projections and scenario analysis, presented to executive stakeholders.
Results
- 46% lower CAC (cost per app request)
- +49% leads in the app without a proportional budget increase
- R$200k in bonus content negotiated with influencers