Carlos Eduardo’s Background

Carlos is a CRM, data and marketing technology specialist with more than 15 years of experience. He has led data, automation and digital campaign projects for brands such as Diageo, Ford, Volkswagen, Stellantis, Itaú, Santander and Mastercard, at agencies like MRM, DM9 and AlmapBBDO.

He is an expert in Salesforce Marketing Cloud (journeys, automations, SQL and data integration), advanced segmentation, ETL and data engineering, and Power BI dashboards. At Line Agency he leads CRM, data integration and marketing automation — turning customer data into campaigns that increase conversion, retention and engagement.